I’ve done a tremendous number of logos in my career, which have covered a wide gamut of products, including cars, clothing, events, companies, organizations, and film & TV productions. For a long time this has been the real “bread and butter” work that has enabled me to pay the bills.

In designing any logo, the challenge is to come up with a simple icon that communicates quickly the soul and spirit of the product represented. At times, a great quantity of potential logo designs are created in this process that are equally as compelling as the final chosen logo.

Assembled here are a variety of designs, some final, and some not, so you may get an idea of how the process works.

The official website of Rick Law, acclaimed entertainment illustrator & producer; featuring an online gallery of his art and projects, including: Rage of Angels, BURN, Beyond the Veil, The Epic Adventures Of MuleDucks, and St. George and the Dragon. RickLaw.net, RickLaw